NYT article on Seedles and General Mills.

[ceebs bailey]

http://www.nytimes.com/2014/10/13/business/media/-cascadian-farm-bee-friendlier-effort-enlists-public-to-help-protect-insects-.html?emc=edit_at_20141013&nl=business&nlid=42975151&_r=0

[susan rudnicki]

Ceebs—so glad you found this and that the intrepid reporter dug a little deeper to expose the Cascadian Farm/General Mills collusion. It is classic “greenwashing” so well practiced by the likes of Big Ag. Cascadian is one of the brands pumping money into the anti-GMO ballot propositions coming up in the next election in Colorado and Oregon. Now that Annie’s Organics has been sucked up by Big Ag, they are on the anti-labeling law bandwagon, too. These folks try to position their argument as “giving the consumer a choice” but the real reason is behemoths like Unilever (bought out Ben and Jerry’s ice cream) and Horizon Dairy (faux-organic milk on massive confined stock yard operations in the desert) Burt’s Bees (owned by Clorox) and Naked Juices (owned by Pepsi) are trying to garner their share of the profitable Organic Brand without really changing their business model to benefit biodiversity, sustainability or true environmentally protective operations. The Big Ag operatives are also pushing their way onto the Nat’l Organics Standards Board, the ONLY regulation body that upholds the meaning of the “organic” label. They are pushing to get fossil fuel derived additives and other food adulterants allowable for the organic regulations, a devastating assault on the meaning of “organic” (including, as I have written here before, the allowance of formic acid in organic honey production) Here is a link for those interested in learning about the many brands of “organic” that have been taken over, bought out by Big Ag and Big Pharma—
http://www.organicconsumers.org/articles/article_17306.cfm

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