WHEN THE HONEY IS CORPORATE COMMITMENT
(cronista.com article translated from spanish)
The maintenance and care of beehives becomes a new trend to encourage the internal customer and produce a benefit for the community. The keys to a different practice CSR, which helps reduce stress and promotes teamwork.
Despite the sharp drop suffered in recent times, the London Stock Exchange (LSE, for short) does not give up and committed to growth. So much so, in September, thousands of new workers hired. New recruits, however, are not financial, but worker bees. The London Stock Exchange thus becomes the latest company to set up hives in their facilities. Rolet Xavier, CEO of the LSE, is enthusiastic about the project. He himself cultivates bees in the family home in a medieval convent in the region of Provence in southern France. Now he hopes that when the London Stock Exchange receives two hives, which will house 100,000 insects, the project will take care of a fragile and declining population and thus to counteract growing concern in North America and Europe.
In early 2011, the International Bee Research (IBRA, for its acronym in English) believed that beekeepers in the U.S. lost an average of 42% of their colonies last winter. The losses in the three previous winters ranged between 29% and 36%. Generally, in beekeeping is considered a loss of about 15% as acceptable. Concern about the declining number of bees has led to an increase in part-time beekeepers, including a growing number of companies that are making their contribution for the maintenance of new hives.
One famous example is that of Vince Cable, Business Secretary of the British Government, who is enthusiastic about beekeeping and has spearheaded campaigns to raise funds for research on these insects. Now, with his new project The LSE hopes to encourage its employees to participate in the care of bees. The Exchange will provide bee suits for the staff. Moreover, some of the honey obtained is offered by way of corporate gifts.
Nomura, an investment bank from Japan, proves that the beekeeping business is not a mere folly, but a prática English may well be adapted to other cultures and corporate environments. Its British branch has two beehives on the roof of the building overlooking the River Thames. The initiative is part of a financial institution that develops with The Golden Company, a company with social purposes that offers training courses for young people. The company takes care to harvest the honey and then sell it to the bank employees. For the company, the project offers an opportunity to establish their environmental credentials, and “give something back to the city” Says Dominic Cashman, a company executive.
An added benefit is another example of Martin Farrington, director of IT The Future Laboratory, a market research consultant. The company funded a beekeeping course to develop it in the company. “For me it is an extra benefit, such as access to the gym. Now I can not wait to get to work”. David Geer, Managing Director Warren Evans, a retailer of household furniture, bought two hives that were placed in the workshop of the company, northeast of London. “I wanted to motivate employees with something different, that was fun and not just work” says the entrepreneur. “It’s relaxing and it absorbs what is happening around them. You have to move slowly and think carefully in order not to disturb the bees” he concludes.
Just saw a commercial for this new mascara by Cover Girl that uses BEESWAX “instead of heavy synthetics”. Haven’t tried it yet… but it looks pretty cool <3
“The Manchester bee symbol was adopted during the Industrial Revolution, a revolution that Manchester was at the heart of. The bee denotes Mancunians hard work and graft during this era and Manchester being a hive of activity in the 19th century.
Bees are known as hard workers with a vital role to play in the ecosystem and the ability for humans and life forms to survive by pollinating crops. The allegorical link to bees relates that during this era, Manchester was a vital economic centre for Britain and many Mancunians were employed in a range of jobs in the city.
Although it is unverifiable, the idiom busy bee may have originated or at least been popularised as a result of Manchester’s adoption of the bee symbol.”
White House Bees Create Record Honey Crop
“Michelle Obama was criticized when she announced in 2009 that she wanted the White House to be home to a vegetable garden and honey bees. Her idea was to add an area for bees on the South Lawn which would then provide pollination for the garden. Nearly three years later, her home gardening movement has taken off.
In fact, the White House garden produced almost a ton of food in one year. That’s a pretty big fete for a space that started with a $200 start up cost. The White House can now also boast that a record honey crop has been produced in its third year of production. A massive 225 and a half pounds of honey!
The number seemed to startle staff beekeeper, Charlie Brandts, who claims that most hobby hives produce 60 pounds of honey or 5 gallons annually.
He told U.S. News, “It’s just craziness. They did really well this year.” The honey bees have been considered over producers since they began creating honey at the White House. The first year the bees created 134 pounds of honey and in the second year the buzzing creatures created 183 pounds of syrupy goodness.
According to Bee Culture’s Kim Flottum, the Obama’s honey bees are in “honey bee heaven” because they are in the perfect location with lots of water, nectar from the garden and, “no pest pressure”.
The White House uses the honey the bees create to give gifts to friends, family, and other famous folks, as well as a replacement for sugar and in food and drink products like cookies, salad dressing, and beer.
It is possible that with the record number of honey produced at the White House on the South Lawn that others will catch on to bee keeping. After all, Michelle Obama’s plan to create a White House garden did lead others to create gardens of their own for their homes and help kids learn to create them at their schools all across the country.
What do you think? Ever given any thought to keeping bees?”
Los Angeles Councilmember Bill Rosendahl addressing the crowd last Saturday at HoneyLove’s National Honey Bee Awareness Day Event!!
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